Report Card Outreach Materials

NOTES: Feel free to customize these materials to meet the needs of your audience or to–for instance–describe your organization’s role in the Report Card process. Photos with appropriate credit information are included in the e-newsletter documents. Also, you can download the Mississippi River Watershed-wide “paddlewheel grades graphic” and the AWI Basin Map at the bottom of this page.

Key Messages, Press Release & Other Core Comms Materials

• Download the AWI Report Card Key Messages. These are for use by the communication professionals and/or spokespersons who will help promote the AWI Report Card.
• Download the AWI Report Card Press Release
• Download the list of AWI Report Card spokespersons
• Download a printable, .PDF version of the Report Card
• Download Report Card Fact Sheet
• Technical Report, 6.7MB .pdf. “Methods report on data sources, calculations & additional discussion”

E-newsletter items (that include high-res photos)

• General announcement/e-news item for AWI Report Card release
• Goal-specific e-newsletter items
  • Water Supply
  • The Economy
  • Ecosystems
  • Flood Control & Risk Reduction
  • Transportation
  • Recreation
• Basin-specific e-newsletter items
  • Upper Mississippi River Basin (Separate link to download Upper Miss. Paddlewheel graphic.)
  • Ohio & Tennessee River Basin (Separate link to download OH/TN Paddlewheel graphic.)
  • Lower Mississippi River Basin (Separate link to download Lower Miss. Paddlewheel graphic.)
  • Arkansas & Red River Basins (Separate link to download AR/Red Paddlewheel graphic.)
  • Missouri River Basin (Separate link to download MO River Paddlewheel graphic.)
• Watershed-Wide Indicators e-newsletter items
  • Coastal Wetlands
  • The Hypoxic or “Dead” Zone in the Gulf of Mexico

Social Media Posts

Find generic as well as goal-specific and basin-specific messaging that you can post on your organization’s Facebook or Twitter accounts to announce the release of America’s Watershed Report Card. Photos are included in this toolkit.

You can also help promote America’s Watershed Initiative Report Card by:

• Posting more social media messages about the report. In addition to this toolkit, we have provided another document with messaging related to specific report card goals.
• Following @AWInitiative and @Nature_org on Twitter and retweeting posts.
• Following The Nature Conservancy on Facebook and sharing content.

Use the Hashtag #RaiseTheGrade to help us track your social media

• “Generic” announcement for the new Report Card
• Goal-specific social media posts
• Basin-specific social media posts

America’s Watershed

Right click on the image below and select “Download” to save it to your computer.